Despre Client

Academia de HR is recruiting for its Client, an important urban mobility and integrated transport solutions company from Romania. With a history of nearly 15 years, the company distinguishes itself through a flawless, distinctive brand in the market being a recognized and appreciated brand due to its elegance, quality and innovation.

The company covers a wide range of services (urban transport, rent-a-car, service, car representation, top executive services) with a remarkable fleet and a large number of cars and offering multiple facilities to its customers.

Our Client has a team of professionals and boasts its achievements, being one of the market leaders on its segment.

Descrierea Jobului

The Mobile App/Digital Marketer is responsible for developing and implementing a mobile app strategy, inclusive of marketing and promotions, product management and light data analysis. This individual will focus on mobile app adoption, usage, customer satisfaction and functionality.

  • Market app to its current customer base utilising internal channels such as email, direct mail, web-pages, call centre scripting and more

  • Inform and educate customers on the benefits of using the mobile app

  • Increase adoption as a percentage of the customer base

  • Improve usage metrics such as frequency, duration and submitted applications

  • Improve the mobile app experience by responding to customers’ needs and removing roadblocks

  • Improve app functionality, usability and performance in an iterative fashion

  • Perform quality assurance and user acceptance testing to ensure the app’s functionality and operation

  • Drive the mobile channel strategy by analysing and responding to app usage and trends

  • Define our channel strategy for user acquisition including (but not limited to) UAC, paid social, display, video and programmatic

  • Setup and manage campaigns across various platforms: Google, Facebook, and other necessary platforms you may want to use

  • Optimise campaigns in order to improve performance continuously

  • Plan and implement A/B tests in order to understand what works best

  • Automate tasks that are recurring in order to ensure efficiency within the team as activity scales

  • Coordinate the implementation of tracking and ensure its integrity with technical teams

  • Work closely with the analytics team in order to build accurate and well organised reporting

  • Partner with acquisition, operations and technical teams to build customer journeys and processes

  • Create and maintain a ‘Best Practices’ knowledge bank that can be applied to new market launches, new campaigns etc.

Candidatul Ideal

  • Experience & Knowledge

    • Higher education
    • 3+ years experience in a performance marketing manager role (agency or client-side), ideally with a focus on mobile acquisition
    • Experience creating Marketing Automation campaigns, and/or customer engagement in-app strategy, using platforms such as Braze
    • You have a strong technical understanding, good analytical skills and always look into improving processes (e.g. automation of reporting, marketing activity etc)
    • In-depth knowledge of Facebook Ads Manager and Google Ads .You will need to get things up and running from day one
    • Good understanding of the online advertising ecosystem and how tracking works – both web and mobile
    • Good project management and communication skills. You will need to work with multiple stakeholders, both internal and external
  • Other

    • English language
    • Excel (very well)
  • Personality

    • flexibility and creativity
    • autonomy and independence

Ofertă

  • Top company in Romania in its filed

  • Changeling projects, a chance to become noticed by developing an app even further than is today

  • Awesome colleagues and awesome working environment: colorful and vibrant

  • A team-oriented and collaborative environment

  • A deep sense of accomplishment being responsible for one of the most important asset in the company

  • There is a 100% culture of innovation and creativity

  • A place to grow and develop your career not feeling like work, a chance for advanced skills building

  • Mobile phone (voice and data), laptop & licensed software

  • Flexible working program

  • Performance bonuses

  • Competitive salary

This is not just a job, this is a chance to learn and grow by doing an interesting activity side-by-side with smart people

Vreau să aplic

 

Abordam toate problemele importante de HR si contribuim prin cursurile, serviciile si resursele noastre la identificarea, atragerea si pastrarea talentelor in companiile din Romania