Despre Client

Academia de HR is recruiting for its Client, an important urban mobility and integrated transport solutions company from Romania. With a history of nearly 15 years, the company distinguishes itself through a flawless, distinctive brand in the market being a recognized and appreciated brand due to its elegance, quality and innovation.

The company covers a wide range of services (urban transport, rent-a-car, service, car representation, top executive services) with a remarkable fleet and a large number of cars and offering multiple facilities to its customers.

Our Client has a team of professionals and boasts its achievements, being one of the market leaders on its segment.

Descrierea Jobului

The Mobile App/Digital Marketer is responsible for developing and implementing a mobile app strategy, inclusive of marketing and promotions, product management and light data analysis. This individual will focus on mobile app adoption, usage, customer satisfaction and functionality.

  • Market app to its current customer base utilising internal channels such as email, direct mail, web-pages, call centre scripting and more

  • Inform and educate customers on the benefits of using the mobile app

  • Increase adoption as a percentage of the customer base

  • Improve usage metrics such as frequency, duration and submitted applications

  • Improve the mobile app experience by responding to customers’ needs and removing roadblocks

  • Improve app functionality, usability and performance in an iterative fashion

  • Perform quality assurance and user acceptance testing to ensure the app’s functionality and operation

  • Drive the mobile channel strategy by analysing and responding to app usage and trends

  • Define our channel strategy for user acquisition including (but not limited to) UAC, paid social, display, video and programmatic

  • Setup and manage campaigns across various platforms: Google, Facebook, and other necessary platforms you may want to use

  • Optimise campaigns in order to improve performance continuously

  • Plan and implement A/B tests in order to understand what works best

  • Automate tasks that are recurring in order to ensure efficiency within the team as activity scales

  • Coordinate the implementation of tracking and ensure its integrity with technical teams

  • Work closely with the analytics team in order to build accurate and well organised reporting

  • Partner with acquisition, operations and technical teams to build customer journeys and processes

  • Create and maintain a ‘Best Practices’ knowledge bank that can be applied to new market launches, new campaigns etc.

Candidatul Ideal

  • Experience & Knowledge

    • Higher education
    • 3+ years experience in a performance marketing manager role (agency or client-side), ideally with a focus on mobile acquisition
    • Experience creating Marketing Automation campaigns, and/or customer engagement in-app strategy, using platforms such as Braze
    • You have a strong technical understanding, good analytical skills and always look into improving processes (e.g. automation of reporting, marketing activity etc)
    • In-depth knowledge of Facebook Ads Manager and Google Ads .You will need to get things up and running from day one
    • Good understanding of the online advertising ecosystem and how tracking works – both web and mobile
    • Good project management and communication skills. You will need to work with multiple stakeholders, both internal and external
  • Other

    • English language
    • Excel (very well)
  • Personality

    • flexibility and creativity
    • autonomy and independence


  • Top company in Romania in its filed

  • Changeling projects, a chance to become noticed by developing an app even further than is today

  • Awesome colleagues and awesome working environment: colorful and vibrant

  • A team-oriented and collaborative environment

  • A deep sense of accomplishment being responsible for one of the most important asset in the company

  • There is a 100% culture of innovation and creativity

  • A place to grow and develop your career not feeling like work, a chance for advanced skills building

  • Mobile phone (voice and data), laptop & licensed software

  • Flexible working program

  • Performance bonuses

  • Competitive salary

This is not just a job, this is a chance to learn and grow by doing an interesting activity side-by-side with smart people

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