Academia de HR is recruiting for one of the largest chains of cafes in Eastern Europe and one of the most accessed franchises in Romania, offering quality coffee-based products at a fair price. The spirit of the company is about being friendly, an urban space that creates a sense of well-being for the customers, greeting them with energy and joy.
Our Client has an extensive network of more than 450 units in total, spread nationwide in no less than 90 cities. Recently, our Client decided to launch and develop also the retail range, with exclusive products for this channel, which helped to consolidate brand awareness and to increase the testing degree of the products.
The strategic pillars on which the Client business is based include regional development, with a goal of 30 new cities to be added to the network, the consolidation of their presence in retail, as well as the listing of new products on this channel, the development of the range of organic and vegan products or environmentally friendly variants, plus focus on product-level innovation, concepts, and campaigns, aimed at increasing traffic in cafes and the average spending of their clients. These directions are expected to have a positive impact both in terms of turnover and employees, with a more than 25% increase.
Moreover, our Client products are being made known outside the country, where they already have a presence in five countries. Our client strategy is to continue to remain connected to the market, paying attention to consumers and trends, being flexible and ready to make decisions about the portfolio quickly, and expanding into new territories.
Their working environment reflects their spirit and values so that employees and partners are respected, everybody working as a team in a very friendly and supportive space that smells every day of fresh coffee and baked pastry.