About Client

Academia de HR is recruiting for its Client, a well-established network of casinos and bookmakers in Romania. The company has a long time and strong presence all over the country. The highest quality of services and customer satisfaction are guaranteed by a staff of over 200 people dedicated to their profession. Today, our Client is moving toward online because the iGaming industry is one of the fastest-growing industries on the planet and is expected to reach new heights in the near future. The fast-paced rate of technological advancements, digitalization, and mobile phones contributes to the success of this sector. In terms of market size and revenue generation, iGaming is at par with the film and music industries, if not better.

The new tech-savvy generation of punters and gamers want a user-friendly proposition that makes it easy and convenient for them to enjoy gaming wherever, whenever. Therefore, since 2021, the company has been developing an online betting platform that includes casino games and live-casino and therefore is looking to hire new talents.

Job Description

We are looking for a motivated and experienced CRM Specialist in iGaming industry (Bucharest).

Working as part of the marketing team, you will plan, execute and optimise all automated CRM activities for the casino and sportsbook verticals. Your objectives will be to reduce overall churn between the lifecycle stages, increase average player retention rate and player lifetime value.

You’ll work with a highly effective CRM segmentation and targeting platform and liaise regularly with the marketing and creative team, to design and implement automated campaigns across multiple channels that increase the number and value of players using our products.

You will take ownership of the full suite of automated campaigns ensuring that they are optimised and all of the content used is consistent, up-to-date and engaging.

More detailed responsibilities are listed below:

  • Identify key areas to implement automated campaigns in order to prevent churn and optimise play yield

  • Create and maintain a detailed list of all automated campaigns, across all relevant channels

  • Ensure all automated CRM campaigns are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all times

  • Tracking and reporting of key business KPI’s and player behaviours

  • Analysis of campaign results, reporting performance to the marketing team

  • Work with the creative and technical teams to ensure consistency of communication and according to brand guidelines

  • Ensure compliance with all applicable regulations and legislation and that all risks within areas of responsibility are identified and managed effectively

Ideal Candidate

  • Education and Experience:

    • Bachelor’s Degree or equivalent experience
    • Commercially minded, with at least two years of experience in CRM marketing, preferably within gambling industry

  • Other requirements

    • Strong analytical / mathematical / numerical skills.
    • Good understanding of both online casino and sportsbook
    • Proficiency across the Microsoft Office suite
    • English

  • Personality

    • The ability to be innovative and creative with excellent communication and relationship management skills, a lateral thinker with the ability to understand and adapt to market trends
    • Team person, positive attitude, open to ideas
    • Autonomy and initiative, together with the discipline to act unsupervised to achieve results
    • Enthusiastic, innovative and dedicated person that want to start/continue your career in the online gambling industry

Why to Join – Offer

  • You will work for a reputable company, one of the top players in its segment

  • Open-minded and enthusiastic colleagues, a friendly work environment, family atmosphere. Young and energetic team, colleagues with top skills

  • A diverse and exciting working environment and comprehensive training and support that actively encourages our people to develop and work up the organizational structure

  • Laptop, mobile phone

  • Very competitive salary

  • On-site job in Bucharest close to the subway station

  • Flexible working environment within a dynamic team

  • Team events (team buildings, team hangouts, etc)

  • Continuous learning and improvement activities

  • Being a part of a growing organization

This is more than a job, it is a chance to build something remarkable on a core division

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